CASE STUDY
Rio launches new product with advanced AI CX support.
Building an in-house support team and investing in complex technology simply wasn't feasible with a startup budget and infrastructure.
Project Overview
Crescendo's AI-powered contact center provided Rio with seamless support during their Kickstarter launch, paving the way for easy integration with their future Shopify store and saving an estimated $10,000 monthly in staffing and tech costs.
Rio, an ambitious consumer electronics startup, was preparing for a Kickstarter launch and needed exceptional customer support to ensure its success. However, building an in-house support team was not feasible within their budget. Crescendo stepped in as the ideal partner, providing a scalable, tailored solution that met Rio’s needs. Just a week after signing the contract, Crescendo had a prototype ready, and within weeks of testing, Rio was ready to launch their customer support service.
Crescendo’s AI-powered CX Assistant was designed to handle a broad spectrum of customer inquiries, from pre-sales to technical support, allowing Rio to focus on product development, marketing, and fulfillment. This collaboration extended to building a comprehensive knowledge base, enhancing the efficiency of their support and empowering the CX Assistant to deliver precise, helpful responses.
The Kickstarter campaign was a resounding success, surpassing funding goals and generating substantial buzz. Crescendo’s CX Assistant played a crucial role, handling thousands of inquiries with over 90% containment for pre-sales and 60% for post-purchase support. This not only ensured a smooth customer experience but also provided Rio with valuable insights from CSAT data and conversation summaries.
Crescendo’s AI-powered CX Assistant was designed to handle a broad spectrum of customer inquiries, from pre-sales to technical support, allowing Rio to focus on product development, marketing, and fulfillment. This collaboration extended to building a comprehensive knowledge base, enhancing the efficiency of their support and empowering the CX Assistant to deliver precise, helpful responses.
The Kickstarter campaign was a resounding success, surpassing funding goals and generating substantial buzz. Crescendo’s CX Assistant played a crucial role, handling thousands of inquiries with over 90% containment for pre-sales and 60% for post-purchase support. This not only ensured a smooth customer experience but also provided Rio with valuable insights from CSAT data and conversation summaries.
Results
Monthly Cost Savings
$10,000
Pre-Sales Containment
+90%
Post-Purchase Containment
+60%
As Rio transitioned to a Shopify-based business model, Crescendo continued to support their growth by developing a Shopify integration for automated responses on shipping and returns. This proactive approach positioned Rio’s customer support as a lasting competitive advantage, paving the way for their future expansion into retail in the US and globally.
"Crescendo had just the technology we needed. They were incredibly responsive and collaborative. They didn't just provide a service, they became an extension of our team."
Zach Austin
COO, Rio
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