Applied Insights — AI CX Intelligence

Every conversation is data.  Applied Insights makes it intelligence.

Analyze everything

Applied Insights analyzes every conversation to surface what your customer conversations are really saying about your business.

On all the time

Applied Insights works continuously. No more having an analyst spending three days normalizing exports from five different systems.

Intelligence that acts

Every customer conversation runs through Applied Insights as it happens — surfacing signal before it becomes a trend you’re already behind on.

Surfaces what’s urgent

Get what’s really happening — product issues, policy gaps, process failures — from what customers are actually saying, not how agents categorized the ticket.

“With Crescendo's widgets and integration tools, we can now feed data from our CRM, ERP, and calling service together to dive much deeper into analytics.”

Jordann Donsky

CX/Marketing Operations Manager

“We needed a support solution that could keep up with our growth while still sounding like us. Crescendo made that possible.”

Rebecca Zimmermann

Director of Partnerships and Customer Success, Kiki Milk

Your analytics platform runs on 40% of interactions with a lag. Applied Insights runs on all of them — and tells you what to do about it.

Every conversation analyzed

Every conversation runs through Applied Insights to surface what customers are saying, what’s breaking, what’s driving unnecessary contact, and what your team should act on.

Surface what matters

Applied Insights surfaces what’s actually driving contact volume. Not the five categories in your ticket dropdown. Get granular reasons for what’s happening, on the same day it happened.

Delivers proactive intelligence, not reactive reports

Applied Insights doesn’t wait for a question. It surfaces patterns as they emerge: a spike in a specific issue type, a product signal engineering should see, a process gap driving unnecessary escalations.

More than just an agent

Feeds board-ready analytics without the prep work.

CSAT trends, resolution rates, automation rates, VoC summary, performance distribution — assembled automatically, in a format that goes directly into your executive review.

Connects CX signal to business outcomes.

Applied Insights identifies the customer issues most likely to impact retention and revenue — not just the ones that drive the most volume. The intelligence that matters, surfaced without asking for it.

What Applied Insights replaces

VoC platforms (Qualtrics, Medallia) · Interaction and speech analytics (CallMiner,Observe.AI) · BI dashboards built on fragmented CX data · Analyst hours spent normalizing and presenting data.

Applied Insights runs on 100% of conversations, not hard to get survey data and a handfull of conversations.

15%

Average response rate from surveys that most VoC platforms run on.

Applied Insights runs on 100% of conversations. The coverage difference alone changes what’s visible — patterns that take months to surface through sampling appear in days.

See Applied Insights in Action

Talk to a CX expert

Keep your team focused on customer experience.

SaaS

Mention Me

Mention Me is a referral marketing platform that helps brands turn happy customers into acquisition channels.

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Ecommerce

Retail

Stewart Golf

Stewart Golf is a British company that designs and manufactures premium electric and remote-controlled golf trolleys.

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Health & Wellness

Ecommerce

Good Eggs

Good Eggs is an online grocery platform that delivers fresh, locally sourced food and meal essentials directly to customers’ doors.

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DETECT

From requirements to a validated assistant, in hours, not weeks.

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AI Voice Assistant

Crescendo’s voice assistant handles real conversations end to end, resolving issues with speed, context, and empathy. It continuously optimizes from live interactions, stays on brand, and delivers reliable support at any hour, without hold music or headcount.

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Ground

Every policy, SOP, and system connection grounded before the kickoff call ends.

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Resolve

Finally—the end of the endless scroll. Help shoppers move from discovery to post-purchase with confidence through a natural exchange.

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Multimodal Capability

Crescendo’s Multimodal capability makes support seamless, intuitively adapting between chat, voice, and image sharing while keeping full context to resolve issues end to end.

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100% of customer conversations analyzed for what matters

Every conversation is data. Applied Insights makes it intelligence.

Analyze everything

On all the time

Intelligence that acts

Surfaces what’s urgent

Your analytics platform runs on 40% of interactions with a lag. Applied Insights runs on all of them — and tells you what to do about it.

More than just an agent

Applied Insights runs on 100% of conversations, not hard to get survey data and a handfull of conversations.

Keep your team focused on customer experience.

Every conversation is data.  Applied Insights makes it intelligence.