Crescendo appoints Will Newman as VP EMEA to lead European expansion

‍London, UK; Wednesday 13th May 2026: Crescendo, the only AI-Native customer experience solution built to run CX as one unified system, today announced the appointment of Will Newman as Vice President, EMEA, following the company’s European launch in April.

Newman joins Crescendo with more than 12 years of experience building and scaling go-to-market organisations across AI, data infrastructure and edge-computing platforms. He has repeatedly been among the first international hires at fast growth startups, helping companies scale from early stage growth through to IPO and acquisition.

He was also one of the first 40 employees at Confluent, where he helped build the international revenue organisation through to IPO. Since then, he has launched and scaled EMEA operations 

at Rivery and Truera, before most recently leading worldwide Sales and Partnerships at Ditto.

At Crescendo, Newman will lead the company’s expansion across EMEA as demand grows for AI-powered customer experience platforms that can deliver measurable operational and commercial impact.

“Will knows what it takes to build in new markets,” said Michelle Donnelly, Chief Revenue Officer of Crescendo. “He’s done it repeatedly at companies operating at scale and velocity, and he understands how to turn technical differentiation into commercial momentum. He’s a builder, and he’s bringing that mindset and energy to Crescendo as we continue to expand across EMEA.”

Will Newman added: “What drew me to Crescendo was the scale of the customer experience market and the team’s approach to solving it. Customer experience has become a board-level priority, but most organisations are still trying to manage it through disconnected tools. Crescendo is taking a different approach, and that creates a compelling value proposition in a market that’s ready for change.”

Crescendo launched its European operations in April as part of its broader international expansion strategy. Find out more about Crescendo here.

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