AI for Customer Insights | 12 Tools for 2025

Artificial Intelligence (AI) has become pivotal for businesses aiming to gain deeper insights into customer experiences (CX), sentiments, feedback, buying journeys and pain points. By analyzing vast amounts of data, AI enables companies to understand customer behaviors, and preferences, leading to more personalized and effective interactions. After studying a large number of tools, here are our 12 shortlisted AI tools for customer insights. 

AI for Customer Insights: Must-Have Tools

Let’s explore these powerful AI tools for customer insights. We’ve included their pricing and the types of businesses they best suit to help you make a conscious decision.

1. Crescendo.ai

Core function: Best AI tool for analyzing every customer support interaction, across chat, voice, email, and SMS, to understand customer pain points, and deliver real-time, actionable insights to improve CX.

Insights for product teams: It helps identify which features or issues frustrate customers most and lead to repeated support requests, so the product team can prioritize improvements.

Insights for CX leaders: It helps CX leaders gain clarity on each support representative’s performance and training needs, while also assessing the effectiveness of AI agents and pinpointing where workflows or knowledge bases should be refined.

Crescendo.ai’s VoC tool offers the following services.

• Categorizes large volumes of support tickets (chat, voice, email, SMS), 
• Identifies common customer challenges, 
• Calculates CSAT scores automatically, 
• Analyzes customer sentiments during their interactions with the support agents (AI and humans, both), and 
• Delivers real-time feedback with actionable recommendations. 

This makes it one of the top AI tools for customer insights.

Pricing: Crescendo.ai's VoC platform is free and comes bundled with it's all-in-one customer support suite, which includes 35+ features. It offers everything from 24*7 multilingual support (AI chat agents, AI-backed email support, AI voice assistants and BPO services with skilled human agents) to decicated AI development engineer (AIDE) for onboarding and maintenance, and many other AI tools.

Best for: Businesses looking to get deep insights on customer issues through support tickets. 

2. Gong.io

Core function: AI insight tool that captures and analyzes sales-related conversations and provides actionable recommendations to boost revenue.

Insights for sales & marketing teams: It helps uncover which messaging resonates most with prospects, what objections frequently stall deals, and how competitors are being mentioned in calls. This allows marketing to refine positioning and sales leaders to coach reps with data-driven feedback.

Insights for senior leadership: It helps provide a real-time view of pipeline health, deal risks, and overall revenue trends, making forecasting more accurate and decision-making faster.

Gong.io’s platform offers the following services:

• Records and transcribes sales calls, emails, and meetings,
• Analyzes conversation patterns to highlight winning behaviors,
• Surfaces deal risks by tracking stalled opportunities and customer silence,
• Identifies competitor mentions and pricing objections,
• Delivers coaching insights for reps and managers with actionable recommendations.

This makes it one of the top AI tools for sales and revenue intelligence.

Pricing: Gong.io does not publicly disclose pricing; it typically offers custom quotes based on team size, integrations, and features. Industry estimates suggest it’s a premium platform priced per user license, often geared toward mid-market and enterprise teams.

Best for: Sales-driven organizations that want deep visibility into deal health, rep performance, and revenue forecasts.

3. Algolia Recommend

Core function: AI-driven recommendation API that delivers personalized item suggestions, like "frequently bought together," "looking similar," "related items," and trending products, powered by both collaborative and content-based filtering.

Insights for product/ecommerce teams: It helps surface which items users are most likely to purchase together, which products match current interest patterns or context, and which content themes engage users, enabling teams to optimize cross-sell strategies and improve catalog discovery.

Insights for marketing teams: It helps tailor content to user affinities and trends, identifying the most popular or trending items in real time, so marketing can craft personalized showcases that enhance engagement and boost conversion rates.

Algolia Recommend offers the following services:

• Surfaces frequently bought together products using behavioral patterns like same-day purchases
• Displays visually similar items via image recognition to aid themed discovery
• Suggests related items, even when an item is unavailable or users are browsing for inspiration
• Features trending items, highlighting the hottest product picks
• Supports granular personalization through advanced filters, tailoring recommendations by user behavior, segment, or context
• Implements both collaborative filtering (user behavior-based) and content-based filtering (item attributes-driven) to ensure breadth and relevance in suggestions

This combination makes it a powerful AI tool for enhancing discovery, engagement, and average order value across digital experiences.

‍Pricing: Free for 10,000 requests, $0.50 per 1,000 additional requests, with volume-based pricing for larger usage.

Best for: E-commerce and digital platforms looking to optimize product discovery, improve user experience, and drive higher conversions through AI-powered recommendations.

4. Persona by Delve AI

Core function: AI-powered persona generating tool that automatically creates detailed, dynamic customer, competitor, social, and user personas using behavioral, web, CRM, and public data.

Insights for marketing & product teams: It helps uncover actionable insights by identifying high-value audience segments, psychographics, motivations, and behavior patterns, enabling teams to tailor messaging, prioritize features, and improve targeting strategies.

Insights for CX and senior leadership: It helps track evolving customer segments over time, ensuring up-to-date understanding of shifting needs, customer journeys, and satisfaction drivers, supporting strategic planning, experience optimization, and alignment across teams. ‍

Persona by Delve AI offers the following services:

• Generates personas based on multiple sources including website analytics (GA4, Search Console), CRM, social media, competitor data, and VoC feedback
• Automatically segments audiences into personas with demographics, psychographics, behaviors, motivations, and journey touchpoints
• Creates competitor personas and social audience profiles for broader market understanding
• Updates personas dynamically as new data flows in, keeping insights current
• Integrates seamlessly with CRMs, analytics platforms, and marketing tools to embed insights into workflows

This makes it a top-tier AI solution for data-driven persona generation and audience intelligence.

Pricing: Buyer persona plans are as follows.

• Customer Persona ($470/month): Generate personas from CRM data with up to 1,000 records, enriched insights, and automatic segmentation.
• Social Persona ($129/month): Build personas from social data with audience research, sources of influence, hashtags, and topics for one brand.
• Website + Competitor Persona ($89/month): Create personas from website traffic (15k visits), compare with two competitors, and share with up to three team members.

Best for: Marketers, product teams, and businesses seeking AI-generated customer personas to enhance targeting, content strategy, and customer engagement.

5. Mouseflow

‍Core function: An AI-powered behavior analytics platform that helps businesses understand how users interact with their websites. It analyzes user interactions through session recordings, heatmaps, funnels, and feedback, providing deep insights into user experience (UX).

Insights for UX teams: It helps teams automatically detect frustration signals, like rage clicks, error loops, or form abandonment, using AI-powered friction detection, then highlights recurring usability issues so designers and product managers can prioritize fixes that matter most to customers.

Insights for marketing & CRO teams: It helps marketers leverage AI-enhanced heatmaps and predictive funnel analytics to understand where users lose attention, what content resonates, and which steps in the journey are most likely to lead to drop-offs, enabling smarter campaign optimizations.

Mouseflow’s AI-powered capabilities include:

• AI-based session recordings: Reconstructs each user journey and applies pattern recognition to surface high-friction behaviors automatically, instead of requiring teams to watch every replay.
• AI-enhanced heatmaps: Dynamically highlight where customers pay attention (click, scroll, geo, movement, friction), using clustering algorithms to separate meaningful signals from noise.
• Predictive funnel & form analytics: Uses AI to forecast where users are most likely to abandon forms or checkout flows, helping teams act before drop-off becomes widespread.
• Friction detection score: AI analyzes anomalies such as rage clicks, repeated errors, or dead clicks to quantify user frustration and prioritize fixes with a weighted “friction score.”
• Automated customer feedback triggers: AI identifies when users struggle (e.g., abandoning a form) and deploys contextual micro-surveys to capture the why behind the behavior.
• AI-driven integrations: Feeds behavior insights into CRMs, helpdesks, and analytics platforms (HubSpot, Zendesk, GA, Adobe Analytics, etc.) where models further refine customer journey optimization.

This makes Mouseflow an AI-powered insight tool for uncovering hidden friction points, predicting drop-offs, and turning raw behavioral data into actionable customer experience improvements.

Pricing: Mouseflow offers a free plan (500 session recordings for 1 website, 1-month storage) and AI-enhanced paid tiers:

• Starter: ~$31/month for 5,000 AI-analyzed recordings
• Growth: ~$109/month for 15k recordings, multi-site support
• Business: ~$219/month for 50k recordings, advanced AI insights
• Pro: ~$399/month for 150k recordings
• Enterprise: Custom AI-driven analytics at scale

Best for: UX, product, and marketing teams that want to combine AI-powered behavior analytics with customer feedback to gain actionable insights, improve digital journeys, and optimize conversions.

6. UserPersona.dev

Core function: Free AI-powered user persona generator that creates detailed, editable customer profiles, without requiring sign-up, based on just a brief description of your product or service.

Insights for marketing & product teams: It helps marketing and product teams quickly surface a fictional but data-informed representation of their ideal users, capturing demographics, motivations, behaviors, and goals, so teams can validate assumptions, sharpen targeting, and design with empathy.

UserPersona.dev offers the following services:

• Generates user personas in seconds from a product/service description with no sign-up required, streamlining persona creation.
• Allows editable fields for real-time customization, ensuring personas align with team requirements.
• Enables persona output to be saved as an image (e.g., via screenshot), making sharing simple and visual.

This makes it one of the fastest, easiest tools for generating user personas on the fly.

Pricing: UserPersona.dev is completely free, with no usage limits or signup barriers.

Best for: Designers, UX researchers, product managers, marketers, and startup teams seeking immediate, lightweight persona generation without friction.

7. ChurnZero

‍Core function: AI-powered customer success platform designed to help businesses reduce churn and improve customer retention. It provides real-time customer health scoring, predictive analytics, and automated engagement tools to identify at-risk customers and proactively address their needs.

Insights for senior leadership & strategy teams: It helps leaders gain a high‑level, AI‑powered view of account health, renewal risks, and expansion opportunities, supporting data-driven forecasting, program prioritization, and revenue growth.

Insights for Customer Success & Revenue teams: It helps customer success managers stay ahead by delivering AI-generated relationship scores, sentiment trends, and next-best actions, enabling proactive engagement, tailored outreach, and faster risk mitigation.

ChurnZero’s AI-powered capabilities include:

• Snapshot AI: Instantly generates rich, context‑aware account summaries (health scores, engagement history, survey feedback) to save time before meetings or decisions.
• Engagement AI: Continuously analyzes customer interactions (emails, meetings, surveys, support tickets) for sentiment, tone, and driving topics, yielding relationship scores, maps, and trend insights.
• Meeting AI: Automatically transcribes, summarizes, and highlights key meeting insights and action items, then triggers AI-driven follow-up workflows.
• Assistant AI: Acts like a CS‑focused ChatGPT, answering questions such as "What’s the health score?" or "Top three churn reasons?" on-demand using the full data context.
• AI‑generated video via Synthesia: Enables teams to create personalized customer video messages at scale, using AI-generated content tailored by segmentation.
• Cross-data synthesis: The AI engine pulls from product usage, CRM, surveys, touchpoints, learning and financial systems, offering a 360° understanding of customer status and sentiment.

This transforms ChurnZero from a CS platform into an AI-driven insight engine, seamlessly blending signals, sentiment, and predictive behavior to guide smarter, scalable relationship management.

Pricing: ChurnZero typically offers custom pricing, based on factors like feature set, automation scope, and company size. Pricing details are available upon request.

Best for: Customer success teams and subscription-based businesses looking to reduce churn, improve retention, and drive customer engagement through AI-powered insights.

8. Synerise

Core function: An AI-driven customer data and experience platform (CDXP) that collects, analyzes, and activates behavioral data in real time across channels.

Insights for marketing teams: It helps marketing teams understand customer behaviors, automate personalized campaigns, and optimize engagement across email, web, mobile, and offline touchpoints, enabling highly targeted, behavior-driven messaging.

Insights for senior leadership: It helps leadership gain unified visibility into real-time customer profiles, performance metrics, and campaign ROI, supporting strategic decisions with scalable AI-powered behavioral intelligence.

Synerise offers the following services:

• Real-time 360° customer profiles using behavioral data from online and offline sources.
• AI-driven segmentation and personalization across multiple channels with dynamic campaign automation.
• Marketing automation tools including drag-and-drop editors for email, SMS, web push, and landing pages.
• Proprietary high-performance database (TerrariumDB) designed for real-time behavioral intelligence and scalable data processing.
• Advanced analytics and custom reporting, with support for dashboards and predictive behavioral trends.
• API integrations & omnichannel support: POS, kiosks, digital signage, social, and more, plus workflow automation and ABX testing.

This makes it a powerful enterprise platform for unified behavioral intelligence and marketing orchestration across digital and physical channels.

Pricing: Synerise uses a pay-as-you-go consumption-based pricing model (based on data collection, storage, processing, and execution).

Best for: Mid-to-large enterprises that prioritize real-time, AI-powered behavioral insights and omnichannel customer engagement through a unified platform.

9. Crayon

‍Core function: AI-powered competitive intelligence tool that that helps businesses track, analyze, and act on competitor insights in real time. It collects data from various sources, including websites, pricing changes, social media, and customer reviews, to provide a comprehensive view of market trends and competitive strategies.

Insights for product & marketing teams: It helps teams uncover emerging competitor messaging shifts, feature launches, or pricing changes in real time with AI-generated summaries, importance scoring, and anomaly detection, so you can adapt your positioning and roadmap with confidence.

Crayon’s AI-powered capabilities include:

• Sparks: Generative AI that synthesizes intel from news, deal outcomes, call transcripts (Gong, Chorus, Clari), and more into actionable summaries and battlecards.
• Crayon Answers: A GPT-style assistant embedded in Slack, Teams, Salesforce, and other tools—answering competitive queries in real time based on your battlecards.
• AI importance scoring: Uses ML to automatically rank and prioritize competitive updates so teams focus only on the most impactful changes.
• AI-generated overviews & web summaries: Automatically produces digestible summaries of competitor news, press releases, website changes, and highlights trend significance.
• Anomaly detection & automatic tagging: NLP-driven tracking of unusual shifts (e.g., messaging changes or pricing updates), with categorization into 80+ intelligence buckets.
• Call Clips & GTM Insights: Extracts key competitive moments from recorded sales calls and internal messages, spotlighting strength, objection types, and messaging trends.

This elevates Crayon from a passive monitoring tool into an AI-powered CI engine that accelerates insight-to-action across teams and channels.

Pricing: Custom pricing based on business needs; requires contacting Crayon for a quote.

Best for: GTM leaders, CI professionals, product marketers, and sales-enablement teams looking to leverage AI-driven competitive intelligence to track market trends, optimize strategies, and stay ahead of competitors.

10. Heap.io

Core function: AI-enhanced digital insights platform that captures every user interaction across web and mobile (autocapture), then uses generative AI and data science to surface real-time, actionable customer insights.

Insights for product teams: It helps product owners quickly uncover where users drop off, what behaviors correlate with adoption, and which paths drive retention, all autonomously surfaced by AI (via Heap Illuminate), so they can iterate faster and more impactfully.

Heap’s AI-powered capabilities include:

• AI CoPilot (chat interface + chart summaries): Ask analytical questions in natural language, get auto-generated charts with plain-language titles and descriptions, plus follow-up suggestions to dig deeper.
• Heap Illuminate: Advanced data science that continuously analyzes the entire autocaptured dataset to surface hidden friction points, conversion drivers, journey anomalies, and high-impact behavioral patterns.
• Autocapture & retroactive analysis: Records every user action automatically (no tagging needed), allowing teams to define and analyze events after the fact for comprehensive behavior insights.
• Effort Analysis & Group Suggestions: AI identifies where users struggle most in a flow and suggests comparisons between user segments (e.g., new vs. returning) for deeper analysis.
• Effortless governance & alerting: Built-in data governance ensures trustworthy insights, and teams can set Smart Alerts on key metrics (e.g. via Slack or email) to stay proactive. ‍

This makes Heap not just an analytics tool, but an AI-powered insight engine for uncovering hidden opportunities, simplifying analysis, and driving data-driven action across teams.

Pricing: Offers a free plan with basic analytics; Gated rates for paid plans.

Best for: Product managers, growth marketers, and non-technical teams in mid-to-large digital-first organizations looking to democratize AI-augmented analytics, reduce reliance on engineers, and uncover customer behavior insights at scale.

11. mParticle

‍Core function: mParticle is a Customer Data Platform that pulls together customer data from all your apps and channels into one place. It then uses AI to predict behaviors (like churn or purchase) so businesses can personalize experiences and campaigns more effectively.

Insights for marketing & product teams: It helps teams create smarter segmentation by combining rules-based logic with machine learning, predicting who is likely to engage or convert, making campaigns and product experiences more personalized and effective.

Insights for data & analytics teams: It helps surface patterns in user behavior through predictive attributes like churn risk or purchase propensity, enabling proactive detection of emerging trends and audience opportunities.

mParticle’s AI-powered capabilities include:

• Predictive Attributes: Uses machine learning to forecast behaviors such as churn risk or likelihood to purchase, enabling proactive targeting. ‍
• Smart, ML-driven Audiences: Beyond rule-based filters, the platform lets you define business goals and then builds predictive segments automatically based on behavioral and profile data.
• Calculated Attributes with AI Assistance: Enables teams to derive custom metrics and properties with AI support, accelerating insights without manual modeling.
• Customer 360 & Identity Resolution: AI-powered stitching of multi-source IDs into unified profiles, ensuring accurate personalization.

This makes mParticle not just a data aggregator, but an AI-powered insight engine that elevates audience understanding, predictive activation, and cross-channel personalization.

Pricing: mParticle does not publicly publish pricing and typically delivers custom quotes tailored to enterprise usage, modules, and scale.

Best for: Mid-size to large digital businesses seeking a unified CDP with embedded AI capabilities for predictive segmentation and intelligent activation.

12. Adobe Experience Cloud

‍Core function: Best AI-powered suite for delivering personalized customer experiences across marketing, analytics, commerce, and content.

Insights for marketing teams: It helps identify which campaigns, channels, and messages drive the highest engagement and conversions, enabling teams to refine targeting, personalization, and customer journey orchestration.

Insights for senior leadership: It helps executives gain a unified view of customer data, marketing ROI, and business performance while ensuring that digital experiences are consistent, scalable, and revenue-driven.

Adobe Experience Cloud offers the following services:

• Provides real-time customer data and segmentation with Adobe Real-Time CDP,
• Optimizes cross-channel personalization with Adobe Journey Optimizer,
• Tracks digital performance and customer behavior with Adobe Analytics,
• Tests and personalizes web/app experiences with Adobe Target,
• Delivers AI-driven product recommendations and content insights with Adobe Sensei,
• Supports B2B and B2C commerce with Adobe Commerce (Magento),
• Integrates advertising workflows with Adobe Advertising Cloud.

This makes it one of the top enterprise platforms for digital experience management.

Pricing: Adobe Experience Cloud pricing is not publicly listed and varies based on modules, usage, and enterprise size. Adobe typically offers custom quotes, with costs scaling for mid-market to large enterprises adopting multiple solutions.

Best for: Enterprises seeking an all-in-one digital experience platform to unify marketing, analytics, commerce, and personalization at scale.

Key Takeaways on AI for Customer Insights

Here is our exclusive summary of the best AI tools for customer insights. 

Crescendo – AI-powered customer support and insights platform that categorizes tickets, analyzes sentiment, and provides real-time feedback.

Gong.io – AI-driven conversation analytics tool that transcribes and analyzes sales calls, emails, and meetings to enhance deal strategies.

Algolia Recommend – AI-powered recommendation engine that personalizes product and content suggestions to boost user engagement and conversions.

Persona by Delve AI – AI-driven persona generation tool that creates dynamic buyer personas based on behavioral and website analytics.

Adobe Experience Cloud – Comprehensive AI-powered customer insight platform with analytics, personalization, and automation for omnichannel engagement.

UserPersona.dev – AI-powered tool for generating real-time user personas based on behavioral and demographic data to refine marketing strategies.

Synerise – AI-driven customer data and automation platform that personalizes experiences, optimizes campaigns, and predicts customer behaviors.

Mouseflow – AI-powered behavior analytics tool that tracks user interactions, heatmaps, and friction points to optimize website performance.

ChurnZero – AI-driven customer success platform that predicts churn risk, automates engagement, and enhances retention strategies.

Heap – AI-powered digital insights tool that automatically captures user interactions to analyze behavior and optimize conversions.

mParticle – AI-driven customer data platform that centralizes and unifies data for segmentation, personalization, and marketing automation.

FAQs

Let's have a quick questions and answers for AI insight tools.

1. What tools provide analytics for brand performance in AI assistants?‍

Ans: Crescendo.ai, Sprinklr, Brandwatch, and Talkwalker help measure brand performance in AI assistants by analyzing every customer interaction. They track sentiment, engagement, and satisfaction to uncover customer needs, pain points, and the overall quality of support provided by the AI assistants.

2. What is the best AI solution for generating customer experience insights?

The best AI solutions for generating customer experience insights are Voice of Customer (VoC) platforms like Crescendo.ai, Qualtrics XM, Medallia, and Sprinklr; they analyze customer conversations, feedback, and sentiment across channels to surface actionable insights on satisfaction, pain points, and brand perception.

3. What are the most effective AI tools for predicting customer churn based on interactions?

The most effective AI tools for predicting customer churn from interactions include ChurnZero, Gainsight, Totango, Custify, Catalyst, and ClientSuccess. They provide AI-driven health scores, customer journey mapping, automated alerts, and retention playbooks to help businesses proactively engage and retain customers.

4. What’s the best way to visualize AI-derived customer insights in support teams?

The best way to visualize AI-derived customer insights for support teams is through interactive dashboards and reports (e.g., in Crescendo.ai, Tableau, Power BI, or Looker) that show sentiment trends, CSAT by category, churn risk heatmaps, and agent/AI performance comparisons, making it easy for CX leaders to spot issues, track KPIs, and take action in real time.

5. Which are the AI platforms for real-time customer journey optimization?

AI platforms for real-time customer journey optimization include Usermind, PredictPath, Adobe Experience Platform, Salesforce Einstein, Pega Customer Decision Hub, and Genesys Predictive Engagement. These platforms analyze live customer interactions and behavior to deliver personalized recommendations, next-best actions, and seamless omnichannel experiences.

6. What AI tools help product teams uncover customer insights?

AI tools that help product teams uncover customer insights include Crescendo.ai, Gainsight PX, Mixpanel (with AI analytics), Amplitude, Pendo, and Qualtrics XM. These platforms analyze product usage patterns, customer feedback, and support interactions to reveal pain points, feature adoption trends, and opportunities for product improvement.

‍

‍