January 19, 2026

10 Emerging AI Trends in Customer Service and CX | 2026

Medha Mehta
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Welcome to 2026, where customer service no longer waits on hold. It listens. It remembers. And often, it solves the problem before a customer finishes typing. AI agents now handle real conversations across chat, voice, email, and SMS, without losing context or empathy. Customers expect instant answers, human-like understanding, and zero repetition. Businesses still relying on scripts and siloed tools are already falling behind. In this article, we break down 10 emerging customer service trends every business should know, whether you run an in-house support team or outsource customer support entirely. Because customer service isn’t just support anymore. It’s a competitive advantage.

10 Latest Customer Service Industry Trends in 2026

We've researched and compiled 10 emerging customer service trends that are shaping the industry. Let’s dive in!

Trend 1: 72% business leaders believe AI outperforms humans in customer service

A recent survey by HubSpot shows that 72% of leaders believe AI can now deliver better customer service than human agents, driven by faster responses, consistent answers, and always-on availability. Even more telling, 86% of leaders already using AI say it has helped them scale customer service effortlessly as their business grows.

This points to a clear emerging trend in customer service: AI in customer support is not a phase, it is here to stay forever. In 2026, customer service leaders will increasingly rely on AI for speed, scale, and always-on support. The real question is no longer whether AI will be used, but how quickly it will mature to handle conversations that demand empathy, judgment, and nuance. Until then, the future of customer service will be defined by how well businesses combine AI efficiency with human understanding.

Trend 2: Multimodal AI will replace omnichannel CX

Until recently, omnichannel customer support was considered the gold standard. Customers could reach out via chat, voice, SMS, or email, and their conversation history stayed intact, so they didn’t have to repeat themselves. That was impressive, so far.

But in 2026, customer experience has moved a step ahead with multimodal AI. Multimodal includes everything omnichannel offers, and much more. Customers can type a message and send a voice note in the same chat interface. They can share images, videos, documents, bills, receipts, or screenshots within one conversation. The AI doesn’t just receive this information, it understands it.

Using human-like analytical and decision-making abilities, multimodal AI can interpret visual, audio, and text inputs together to resolve even long and complex issues on its own. No channel switching. No broken context. No unnecessary handoffs.

In 2026, more businesses will adopt multimodal AI in customer service to stay ahead of CX expectations and fully leverage the next wave of AI innovation in customer experience.

Here’s a real-world example of multimodal AI in action, powered by Crescendo.ai, one of the pioneers shaping multimodal customer experiences.

Trend 3: Chatbot market to grow by $11.45 billion in 2026

The chatbot market is entering a rapid growth phase. By 2026, its value is expected to grow by $11.45 billion, signaling widespread adoption across industries. This growth is fueled by major advances in natural language processing (NLP) and machine learning (ML), which are making chatbots more intuitive, context-aware, and capable of handling complex conversations. 

As businesses increasingly see chatbots as a core part of customer service, not an experiment, investment in this technology is accelerating. In 2026 and beyond, chatbots will no longer be optional. They will be a standard layer of modern customer experience.

Trend 4: Manual CSAT will be replaced by AI-backed CSAT

In 2026, customer satisfaction measurement is getting a major upgrade. Manual CSAT surveys, sent post conversations, are losing relevance. Only about 3% of users respond, and feedback usually comes from extreme experiences. As a result, manual CSAT rarely reflects the true quality of customer service.

AI-backed CSAT changes this completely in 2026. Instead of relying on surveys, AI analyzes every customer conversation and calculates CSAT automatically. The score is based on real signals, such as:

  • Customer tone and sentiment
  • Resolution time and final outcome
  • Customer reactions during the conversation
  • Use of specific keywords
  • Requests for a human agent
  • How the conversation ends
  • Overall emotional cues throughout the interaction

The result is a far more accurate and unbiased CSAT score.

What makes AI-backed CSAT even more powerful is how actionable it is. Scores are sortable by agent, AI agent, ticket category, and time period. CX leaders can spot trends instantly. For example, they can identify query types that consistently receive low CSAT and understand exactly why. Or they can see which agents struggle with specific ticket categories and need targeted training.

In 2026, CSAT won’t just measure satisfaction. It will actively guide better customer experiences.

an example of AI generated CSAT SCORE

Trend 5: AI will cut call center agent labor costs by $80 billion in 2026

By 2026, conversational AI will reshape customer service in a way that benefits both businesses and customers. Gartner forecasts that AI will reduce call center agent labor costs by $80 billion, with around 10% of customer interactions automated. But the real impact goes beyond savings.

AI-powered voicebots and chatbots now resolve common and repetitive issues instantly, across voice and digital channels. Customers get faster answers, shorter wait times, and 24/7 support, without being stuck in queues or IVR loops. 

By 2026, AI will no longer feel like an efficiency tool in customer service. It will feel like a better customer experience, one that’s faster, more responsive, and more capable of answering with human-like empathy.

Trend 6: 65% of businesses to expand AI in customer support by 2026

A recent study conducted by PartnerHero, powered by Crescendo, revealed that an impressive 65% of respondents intend to expand their use of artificial intelligence (AI) in customer experience (CX) over the next 12 months. 

This finding underscores a growing confidence among organizations in the transformative potential of AI. Businesses are increasingly recognizing AI’s ability to streamline operations, deliver personalized customer interactions, and address issues more efficiently in 2026. 

By 2026, the market for AI-driven CX solutions is expected to expand rapidly, as organizations invest heavily in tools and platforms to remain competitive and meet evolving customer expectations.

Trend 7: "Connected Rep" technology will improve contact center efficiency by 30% by 2026

By 2026, customer service teams that implement a Connected Rep technology (also known as Expert Assist technology) will improve contact center efficiency by up to 30%, according to Gartner. This trend is less about replacing agents and more about equipping them with the right context, tools, and intelligence to deliver better customer experiences with less effort.

Connected Rep technology strengthens human support through three core capabilities:

1. Context-rich AI-to-human handoffs

  • Full conversation summaries shared instantly with human agents
  • Clear explanation of the customer’s issue and intent
  • Zero repetition required from the customer

2. Unified customer profile

  • Single view combining CRM data and past conversations
  • History across chat, voice, SMS, and email channels
  • Visibility into past CSAT scores and interaction patterns

3. AI-assisted resolutions

  • Suggested solutions and relevant knowledge base links
  • Automatic document retrieval and account verification
  • Pre-drafted responses that agents can review and send

In 2026, Connected Rep strategies will define high-performing CX teams, where AI enhances human agents, not replaces them.

an example of how expert assist feature work

Trend 8: 63% organizations have started investing in AI training for CX teams

PartnerHero’s survey, reveals that organizations have already started investing in training their customer service teams to maximize the effectiveness of AI tools in 2026. A majority of organizations (63%) have implemented formal training programs to help their teams effectively use AI tools to enhance workflows and interactions. 

These programs take various forms, tailored to organizational needs, including 

  • structured curriculums, 
  • live Zoom sessions,
  •  in-person guided training, 
  • hands-on demonstrations, and 
  • contextual guidance. 

Training often focuses on understanding AI responses, managing customer interactions, and handling case escalations, ensuring CX teams are well-prepared to leverage AI effectively.

Trend 9: Voice of Customer (VoC) Dashboards Will Power Enterprise Decisions in 2026

In 2026, customer conversations will evolve into a core business intelligence layer. Thanks to AI, companies can now analyze 100% of interactions (voice or text, human or AI-handled) and turn them into actionable insights. This shift is already underway: over 90% of IT and CX leaders say interaction analytics is among the most valuable data in their organization, and 84% believe it should feed enterprise-wide dashboards. These dashboards are increasingly known as Voice of Customer (VoC) platforms.

VoC dashboards combine real-time and historical customer sentiment, intent, and outcomes in one place. CX teams use them to improve service quality, while sales, marketing, and product leaders rely on them to refine messaging, identify gaps, and guide smarter decisions. In 2026, businesses that listen to customers at scale and act on it will move faster and win trust.

Trend 10: A boost in the popularity of AI-backed sentimental analysis in customer service 

Another customer support industry trend gaining popularity in 2026 is sentimental analysis. AI tools that leverage advanced natural language processing (NLP) and machine learning (ML) algorithms to provide real-time sentiment analysis of customer interactions are becoming popular in 2026. 

By analyzing the tone, word choice, and context in conversations across chat, email, phone, and messaging channels, AI tools detect emotional cues such as frustration, satisfaction, or confusion. This analysis is integrated into its reporting, offering insights into customer sentiment trends at both individual and aggregate levels. 

These insights enable CX teams to address issues proactively, tailor responses to customer emotions, and refine overall service strategies to enhance satisfaction and loyalty.

Here are screenshot of sentiment analysis done by crescendo.ai

sentimental analysis by AI in customer experience

Example of AI generated sentiment analysis

Another example of AI generated sentiment analysis by Crescendo.ai

All the above features for $1.25?

If you think implementing the latest customer support innovations will cost an arm and a leg, you’re not wrong, unless you’re using Crescendo.ai.

Crescendo delivers all of the advanced, AI-driven customer support capabilities mentioned above at $1.25 per resolved interaction, with a $2,900/month platform fee that covers onboarding, ongoing maintenance, and continuous QA.

Unlike traditional AI vendors that charge extra for setup, tuning, or support operations, Crescendo includes a dedicated, in-house team that works as an extension of your organization. This team includes:

  • 24/7 multilingual support representatives
  • Quality assurance (QA) specialists
  • Workforce management (WFM) experts
  • Compliance specialists
  • Customer experience (CX) strategists

Together, they handle deployment, monitoring, QA, knowledge-base management, and performance optimization, so you don’t need to hire additional staff or manage multiple vendors.

With Crescendo.ai, you get predictable, outcome-based pricing, enterprise-grade AI support, and a fully managed customer service operation, all under one roof.

Conclusion on the latest customer support trends

In 2026, businesses are expected to ramp up their investment in AI-driven customer experience (CX) tools, enabling instant multilingual support, sentiment analysis, and automated conversation summaries. Additionally, trends such as omnichannel support, self-service options, and AI-assisted agent training are gaining momentum, allowing companies to reduce costs while improving efficiency and customer engagement. As AI continues to evolve, finding the right balance between automation and human interaction will be critical to ensuring exceptional customer experiences.

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