Crescendo Launches Multimodal AI Shopping Assistant to Turn Browsing into Buying

SAN FRANCISCO, CA — Nov. 19, 2025 — Crescendo, the first AI-native contact center, today announced its Multimodal AI Shopping Assistant, transforming online browsing into guided discovery and seamless purchase experiences. Built to integrate directly with a brand’s catalog, policies and real-time inventory, Crescendo’s Multimodal AI Shopping Assistant helps shoppers discover products, compare options, make confident shopping decisions and stay informed every step of the way while maintaining brands’ control of the customer experience.

“Consumers today don’t want to scroll through endless pages of options. They want quick, clear answers and convenience,” said Crescendo co-founder and CEO Matt Price. “Our AI shopping assistant turns every question into action, helping customers find exactly what they’re after and keeping the conversation flowing from search to checkout. It is redefining what effortless shopping feels like.”

When a shopper engages with a brand’s site, the Assistant appears instantly to guide them. It searches the brand’s catalog and policies in real-time, surfaces in-stock options with images and links to the most relevant product pages, and stays present through checkout to answer follow-up questions. With direct integration with Shopify or custom back-end systems, Crescendo queries your catalog, returns matching items with images and links, and deep-links shoppers to the most relevant product page. 

Crescendo’s AI and Superhuman agents work together to ensure every interaction improves over time. The Assistant connects directly to live inventory, pricing, and order systems so shoppers only see available and relevant options. CX teams gain actionable insights into what customers are searching for, their hesitations, and what drives conversions. The result: smoother paths to purchase, fewer abandoned carts, and clearer data to guide merchandising and service strategies.

Key  features of the Crescendo Multimodal AI Shopping Assistant include:

• Goal-based discovery: Understands shopper intent and provides curated options. Customers can ask questions and create their own unique filters to make purchases direct and simple. 
• Decision support: Compares products, explains trade-offs, and offers “best for” guidance grounded in a company’s product catalog.
• Show and direct navigation: Sends shoppers straight to the most relevant product pages with images and links to quickly add items to cart.
• Real-time WISMO (Where Is My Order?) and support: Integrates with backend systems to handle shipping, order status and policy questions instantly. 
• Traceable recommendations: Links every suggestion to verified catalog data, policies and reviews for auditability and brand compliance.

Crescendo is continuing to strengthen both the buying and service experience. Shoppers find the right products faster, get answers instantly and with confidence, while support teams see fewer routine tickets, reduced abandoned sessions, and clearer visibility into trends and preferences. Visit Multimodal AI Shopping Assistant to learn more.